The New Deal: How Casinos Leverage Influencer Partnerships to Drive Digital Growth
The casino industry has been on a fast‑track digital overhaul for the past decade. Brick‑and‑mortar resorts that once relied on neon signage and cocktail‑hour promotions now sit beside sophisticated mobile apps, live‑dealer streams, and AI‑powered player‑retention engines. This shift is not merely cosmetic; it reflects a deeper reallocation of marketing...